Seolmi
Industry
Health Beverages
What We Did
Packaging, Social Media, KOL Management,
Product Expansion, Distribution
Challenge
In wellness categories like probiotics, the product is only half the battle. The harder part is earning trust in a crowded market where every brand claims to be premium, functional, or science-backed. Most launch with buzzwords, but few survive long enough to prove their value.
Immersion
Seolmi prioritized substance over hype, using quality ingredients to build credibility. Porta supported their growth from day one, leading to a steady rise through strong design, consistent messaging, and smart product development.
The Foundation
We partnered with Seolmi’s founders, three women who identified a gap in Indonesia’s functional drinks market, to create a brand grounded in trust, aspiration, and quality. From naming to packaging and content, we established Seolmi’s premium identity, focused on a Korean-formulated drink that supports gut health with clean, effective ingredients.
Packaging
Design
Seolmi Fiber Drink
The first product, Seolmi Fiber Drink, launched with thoughtful messaging, purposeful visuals, and clean design that felt unlike anything in the local wellness space. That distinctiveness gave Seolmi an early edge and a strong foundation for growth.
Social Media
Management
As Seolmi entered the market, we took on managing social media and content direction, creating a modern, informative, and relatable brand voice. This tone was present in product posts, campaigns, and live moments like Basha Market. We also contributed to campaign messaging, while Seolmi led execution and partnerships independently.
Activation & KOL Management
Seolmi connected with women through offline activations like yoga and pilates, partnering with KOLs and wellness audiences to create meaningful, lifestyle-driven experiences.
Product Expansion
After the fiber drink’s success, Seolmi expanded with a whey protein drink, collaborating with Patricia Stephanie. Focusing on flavor and effectiveness, they launched chocolate and strawberry variants, with a vanilla flavor upcoming. We continue supporting Seolmi with consistent brand messaging and visuals.
Growing
Distribution
As brand awareness grew, so did demand. Seolmi now reaches resellers across Indonesia and is available on major retail platforms and stores. This expansion was driven by consistent branding, strong storytelling, and quality products, not aggressive discounts or promotions, earning its place through credibility and clarity.
Impact
Seolmi is still in its early chapters but it’s already showing what’s possible when a wellness brand commits to quality, clarity, and consistency. At Porta, we’re proud to have supported every step. Collaborating with Seolmi has reinforced our belief that the best way to grow is to get the foundation right and stay intentional at every turn.
Industry
Health Beverages
What We Did
Branding, Social Media, Packaging,
Offline Event, KOL Management
