We approached the redesign by redefining how technical products can be presented in a sleek, human-friendly way. The goal was to create a website that feels as cool and dependable as the product itself. We reorganized the user experience from the ground up by introducing clear navigation, intuitive product categories, and dedicated tools such as a cost estimator and distributor finder. These features were key parts of the buying journey for Rooftop’s B2B audience.

Visually, the site embraces a clean industrial look. White and soft blue tones reinforce the brand’s cooling benefit, while bold typography, modular layouts, and subtle sky motifs give it clarity and lightness. Real project photos and 3D renders were carefully integrated to build trust and communicate performance in context.