KOErx
Industry
Skincare
What We Did
Rebranding, Social Media, Marketplace, KOL, Ads
Challenge
What most new skincare founders underestimate isn’t product development but brand discipline. In an oversaturated market where aesthetics often look the same and most local brands lean toward “clean girl” or “clinical,” KOErx made an intentional decision early on: to be bold, fun, and a little weird.
Immersion
KOErx’s success came from one clear strategy: don’t blend in. Through consistent branding and long-term partnership, the brand achieved a full rebrand, expanded to 7 products, sold over 33K units, became a Shopee bestseller, scaled ads, built a 39K+ organic following, and partnered with major KOLs—all from scratch within 3 years.
KOErx:
Building a Skincare
Brand That Actually
Stands Out
KOErx rebranded to break away from the typical minimalist look. The founder aimed for a bold, playful identity—pop colors, quirky language, and standout shapes—while still feeling premium and trustworthy. We guided packaging choices based on formulation needs, aligned design with production, and built a flexible system that balanced uniqueness with brand cohesion.
The result :
“KOErx didn’t look like any other local
skincare brand.
And that was the point.”
Growth on
Social
We launched KOErx’s Instagram in December 2021 to build brand awareness before the February 2022 product launch. By then, the brand had already built a distinct presence. The account now has 39K+ organic followers and 750+ posts, driven by a clear tone, consistent visuals, and a structured content system. We also introduced 3D visuals and guided their early video content to support internal scaling.
Making Marketplace
Presence Look Legit
From Day One
KOErx started with just 3 SKUs on Shopee. We helped set up their listings, banners, and visuals to build instant credibility. Within a year, they expanded to 27 products, got into Shopee Mall, and maintained consistent visuals and messaging across every SKU and social campaign.
BUILT TRUST BEFORE THE BUZZ
KOErx started with nano and micro KOLs when macro creators weren’t responding—focusing on trust, seeding, and strong product delivery. Over time, that groundwork paid off. Today, KOErx collaborates with top names like Shani Amelia, Jemima Livia, Titan Tyra, and more—leading to sold-out campaigns and record-breaking results month after month.
SCALING ADS
KOErx started with small Instagram ads to test what worked, then scaled to Shopee CPAS as conversions grew. Today, their ads drive hundreds of sales daily across targeted regions. With creative aligned to their social content, performance stays strong—proving ads work best when built on solid brand groundwork, not shortcuts.
Impact
KOErx’s success came from one clear strategy: don’t blend in. Through consistent branding and long-term partnership, the brand achieved a full rebrand, expanded to 7 products, sold over 33K units, became a Shopee bestseller, scaled ads, built a 39K+ organic following, and partnered with major KOLs—all from scratch within 3 years.
Industry
Skincare
What We Did
Rebranding, Social Media,
Marketplace, KOL, Ads
