Babymax
Industry
Baby & Family Cleaning Products, FMCG
What We Did
Visual Identity, Packaging
Challenge
When Babymax came to Porta, they were ready to refresh their identity. The brand had already found a niche in baby and family cleaning products, but they needed help tightening the visual foundation—starting with a rebrand that could carry them into their next phase of growth.
Immersion
We began with the logo, and over time, that collaboration evolved into an ongoing relationship that supported the design of Babymax’s growing line of products, from pouches to new SKUs under the Babymax Family umbrella.
Behind the Pack:
How We Helped
Babymax Evolve
Its Brand
Our work with Babymax focused heavily on packaging by making it not just attractive, but functional and scalable. With each new product, our role was to ensure the design stayed true to the brand’s identity while still feeling fresh. From an initial set of two SKUs, Babymax is now developing seven new product expansions, and we’ve helped build a cohesive packaging system that adapts across product types while maintaining a consistent and recognizable look.
One of the things we often emphasize to clients (especially in FMCG)
is that packaging is more than aesthetics. It’s brand behavior
“Packaging isn’t just how a product
looks—it’s how a brand lives in people’s
daily routines.”
Design isn’t just about looking cute—it has to function.
Lessons in Designing
for a Multi-Product Brand
Working with Babymax reminded us of this constantly. As their product line expanded from baby-focused items to broader family care, we helped adjust the tone, color systems, and visual architecture to support that evolution without confusing the core audience. This kind of project doesn’t get headlines, but it’s foundational to long-term brand health.
Impact
Babymax has grown steadily by staying true to its market while quietly expanding its range. We’re proud to have supported them through that growth. And not just by designing packaging, but by helping build the visual backbone of a brand that’s now in more homes than ever.
Industry
Baby & Family Cleaning Products, FMCG
What We Did
Visual Identity, Packaging
